Towards a healthy, colorful and sustainable future.

In recent years, with the upgrading of consumption and the deepening of the country's "dual carbon" strategy, China's latex paint industry is undergoing a profound paradigm shift. The focus of industry competition has fully shifted from the past price and basic functions to a high-quality development track centered on "health and safety", "color aesthetics" and "full-chain sustainability". Industry experts point out that this transformation not only reshapes the market landscape but also brings a new round of growth opportunities to enterprises with core technologies and forward-looking vision.

From "odorless" to "active purification", the connotation of health continues to deepen

Once upon a time, "odorless" and "low VOC (volatile organic compounds)" were the main selling points of high-end latex paint. Nowadays, the market's health demands have evolved to the levels of "zero VOC", "no formaldehyde addition" and "active purification". According to the "2024 China Indoor Home Health Environment Insight Report", over 75% of the respondents take "whether they can move in quickly after painting" as the core decision-making factor.

Color and texture become the "expressers" of home emotions.

In addition to its health benefits, the decorative function of latex paint has also been endowed with higher requirements. The market shows a strong demand for niche colors, slightly lustrous textures (such as egg luster and silk luster), and artistic effects (such as texture paint and velvet effect). Latex paint is transforming from a single wall covering material to a key element in shaping the mood and personality of Spaces.

In recent years, color card systems with hundreds or even thousands of colors have been continuously launched, and "cloud color matching" services have been provided by leveraging AI, VR and other technologies. The essence of this is to respond to consumers' shift from "buying products" to "buying effects".

Green and sustainable, penetrating from products to the entire industrial chain

Driven by increasingly strict environmental protection regulations and the awakening of consumers' environmental awareness, sustainable development has become a "must-answer question" for the industry. This is not only reflected in the environmental performance of the product itself, but also runs through the entire industrial chain.

Raw material end: Use renewable or bio-based materials (such as plant extract emulsions) to replace some petroleum-derived components.

On the production side: Promote green factories, optimize the energy structure, and reduce carbon emissions.

Consumer end: Introduce products with high solid content and high covering power to reduce the number of coats and material consumption. The packaging materials are made of recyclable materials.

"Future industry leaders must be enterprises that can perfectly combine business success with environmental responsibility," it was emphasized at a recent industry forum. "We are committed to building a closed-loop system from 'green design' to 'green recycling'. This is not only a responsibility but also a core competitiveness."

Future Outlook: Service integration and intelligence

Industry analysis predicts that the simple sales model of coating products will gradually give way to an integrated model of "products + services + solutions". The full-service chain, including wall inspection, base material treatment, professional painting, old wall renovation and old paint recycling, will become a new value growth point for the brand. Meanwhile, the "active" wall coating is equipped with intelligent functions such as air purification, humidity regulation and even visual display.

The Chinese latex paint industry is playing a new chapter of industrial upgrading in a trio of health, aesthetics and greenness.